Simplify and streamline your marketing efforts.
"Megan brings a level of knowledge and creativity that has truly elevated our capacity. It is rare to work with someone who so quickly integrates as part of the team to the point that they can anticipate your needs."
- Rachel Mansell, VP of Programs and Operations at the Mosaic Institute
Here's the truth: your organization has to consistently stay connected with your audience and donors online to build trust and support. There is no way around it. But it can be as simple as hiring someone who knows the ins-and-outs.
STRATEGIC PLANS AND CONTENT TEMPLATES
Do you need someone to help re-focus your teams marketing efforts? Sometimes all you need is an outside perspective to help you get your work back on track. This is what we can help you with:
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The creation of a communications strategy (includes objectives/goals, audit of existing communications, platform strategies, competitor analysis, key performance indicators, and content pillars) in collaboration with your team.
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A social media calendar template for one year that includes notable days in your niche.
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Templates on Canva/Photoshop to correspond with content pillars in the communications strategy.
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A 2-hour recorded Zoom instruction on how to implement the strategy, calendar, and templates.
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Three 1-hour consultation sessions to be used within the first 6-months of work being completed (you know, if you need a little bit more support before spreading your wings!).
CUSTOMIZABLE MARKETING MANAGEMENT PLANS
Whether you want to increase your marketing team's capacity or need someone to do *everything*, from your newsletter to your website, our full service support can help your team do more!
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Creating all social media content, including: concept, copywriting, design assets, and scheduling. The number of platforms and posts per week will impact the monthly cost, but all plans includes one video post per week.
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Analytics reporting on all platforms, which includes a detailed report every two months with recommendations on how to increase Key Performance Indicators (KPI).
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Weekly (or bi-weekly, depending on need) meetings to ensure topical information is captured.
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Add-ons include: Website management and updates, the creation and delivery of digital newsletters, and writing blogs for your niche to improve SEO.
MARKETING
Whether you need someone to manage all of your marketing efforts or just need help building a strategic plan, we create customized plans that help you reach more people. What we do:
Strategic plans and content templates
Don't fall into the trap of posting on every platform and stretching yourself thin. Strategic planning is vital to focusing and growing your marketing efforts *at the same time*. This includes: competitor analysis, platform growth strategies, content pillars (and templates!), and key performance indicators.
Customizable marketing management plans
Do you want to improve your communications but don't know how? We build customizable communications management plans to do the work for you. Let us worry about building calendars, designing content, writing copy, and posting.
Campaign strategy and management
Do you need help organizing an upcoming campaign but don't know where to start? From conception to content creation and press, we know campaigns like the back of our hand—we've got you covered.
Analytics Reporting
If you don't know how your marketing efforts are performing, you can't adjust your approach to improve them. We produce analytics reports for your websites, social media, ads, and newsletter (for any reporting period!).
ANALYTICS REPORTING
When every platform has it's own analytics, it can be difficult to see your marketing efforts across all platforms in one place. We are here to help.
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This can be added on to ‘Strategy and templates’, and includes analytics reports on all communications platforms including social media, website, and newsletter
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A report will be produced for any period of time (allowing you the flexibility to do reporting every month, every 3 months, or even every 6 months!) that includes key insights from our team into what can be done to improve the performance of each platform.