Simplify and streamline your marketing efforts.
You have to stay connected with your supporters, community, and donors online to build and grow support. We are here to take the guesswork out of marketing, from strategy to content and analytics.
"Megan and her team provide creativity grounded in communications best practices and up-to-the-minute marketing know-how. They are responsive and uplifting to work with, providing quality work. Without hesitation, I highly recommend them."
- Jill Palmer, Pine River Institute
Customized Digital Marketing Plans
Whether you want to increase your marketing team's capacity or need someone to do *everything*, from your newsletter to your website, our full service digital marketing support can help your team do more for less!
People worldwide spend roughly 6.5 hours online. Thats more than a quarter of their entire day; which means that growing organizations need to be posting consistently to retain supporters and acquire new ones. We know how overwhelming that can be, which is why we offer this service!
We can manage *all* of your marketing efforts, from conception, to copywriting, design assets, video editing, scheduling, and engagement. The number of platforms, posts per week, and type of content (static or video) will determine your monthly rate.
Every plan includes detailed analytics reporting on all platforms, which includes detailed reports with recommendations on how to increase Key Performance Indicators (KPI). We also do website management and updates, create digital newsletters, write blogs for your niche, and manage direct mail campaigns.
To make sure *all of the above* is on message, on schedule, and connected to the heartbeat of your organization, we meet with your team weekly (or bi-weekly, depending on need).
Strategic Plans and Content Templates
Do you need someone to help re-focus your teams marketing efforts? Sometimes all you need is an outside perspective and market research to help you get your work back on track. We can work with you to:
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Build a communications strategy that considers your goals and objectives, target demographic, and supporters or donors. We will conduct a survey of key stakeholders, a competitor analysis, audit your communications, and then provide platform strategies, key performance indicators, and content pillars to help unify and guide your efforts
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Based on the communications strategy, we will create an editable calendar template for one year that includes notable days, content pillars, and suggestions for posts in your niche. This makes it as easy as possible for your communications team to implement!
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Design templates on Canva or Photoshop to correspond with content pillars in the communications strategy to ensure brand consistency across platforms.
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Provide a 2-hour recorded Zoom instruction for your team on how to implement the strategy, calendar, and templates.
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Be available for three 1-hour consultation sessions to be used within the first 6-months of work being completed (you know, just incase your team needs a little bit more support before spreading their wings!).
Analytics Reporting
Have you ever looked at your marketing analytics and had no idea how to improve your outcomes? We can help you with that! From custom reports on all platforms to specific and detailed recommendations for improving reach and engagement, we take the guesswork out of your analytics.
Why are analytics so important?
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Analytics provide data-driven insights, allowing you to understand what strategies are working and where adjustments are needed
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Analytics offer insights into supporter behaviour, preferences, and engagement, helping to tailor your messaging and build stronger, more relevant connections.
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Analytics help track progress against set goals, ensuring efforts are aligned with strategic objectives
We provide analytics reports on all communications platforms including social media (Instagram, Facebook, LinkedIn, Twitter, etc), website, newsletter (Mailchimp, Constant Contact, etc.), and Google and Facebook ads.
A report will be produced for any period of time (allowing you the flexibility to do reporting every month, every 3 months, or even every 6 months!) that includes key insights from our team into what can be done to improve your contents performance.
